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5 Best Practices For Better Storytelling in Public Speaking

Updated: Nov 17, 2023

Public speaking is one of the most common fears worldwide. Many individuals experience sweaty palms, rapid heartbeats, and shaky voices when speaking in front of a crowd. However, public speaking is essential in today's society as it is a communication skill everyone should learn.

It can open doors to many opportunities. Storytelling is a powerful tool that can help make public speaking less intimidating and more engaging for both the speaker and the audience. But what storytelling tips should people remember to improve in public speaking?

1. Talk about Relevance

Audiences are more likely to engage with speakers who talk about topics that are relevant to their lives. As a speaker, it is essential to understand your audience and what they care about. You can ask yourself questions like, "What are their interests?" and "What are their pain points?"

Once you clearly understand what your audience cares about, you can tailor your story to their interests. For example, if you are speaking to a group of entrepreneurs, you may want to share a personal story about overcoming a business challenge. It can help your audience relate to your story and gain valuable insights to help them in their business ventures.

2. Keep Things Simple

When it comes to storytelling, it is essential to keep things simple. Complex stories can confuse and overwhelm the audience, leading to disengagement. Instead, focus on a single, straightforward message you want to convey. Your story should have a clear beginning, middle, and end, with a well-defined plot that supports your message.

For example, if you are giving a presentation on the importance of teamwork, you may want to share a story about how your team worked together to overcome a challenging project. Your story should highlight the importance of collaboration and how it led to success.

3. Find the Goal

Every story should have a clear goal. As a speaker, you should identify the purpose of your story before you start speaking. Your plan should align with the message you want to convey and be relevant to your audience.

For example, if you share a story about overcoming a personal challenge, your goal may be to inspire your audience to overcome their obstacles. By identifying your goal, you can ensure your story is focused and impactful.

4. Use Body Language

Body language is a crucial aspect of storytelling. As a speaker, your body language can either enhance or detract from your story's impact. Using body language that supports your message and engages your audience is essential.

For example, if you share a story about a challenging experience, use gestures conveying struggle and perseverance. On the other hand, if you are sharing a story about a joyful experience, use gestures that bring happiness and excitement.

5. Avoid Jargon

Finally, jargon can alienate your audience and make your story difficult to understand. Jargon refers to words or phrases specific to a particular field or profession. While jargon can help communicate with individuals with similar backgrounds, it can confuse those unfamiliar with the terminology.

For example, if you are presenting to a group of non-technical individuals, avoid using technical jargon they may not understand. Instead, use language that is accessible and easy to understand.


In conclusion, storytelling is an essential tool for effective public speaking. These five best practices can improve your storytelling skills and engage your audience. Talk about relevance, keep things simple, find the goal, use body language, and avoid jargon. Remember, storytelling is not about impressing your audience with your vocabulary or knowledge. It is about connecting with them and sharing your experiences in a way that resonates with them.

Are you looking to become a spectacular communicator? Look no further than FireStory Communication Academy! Join our after-school classes or employee training programs to learn the art of storytelling and extemporaneous speech. Don't miss this opportunity to improve your communication skills and become a confident and effective speaker. Enroll now at FireStory Communication Academy!


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