"People don't buy what you do, they buy why you do it."


-Simon Sinek

     In his famous "Golden Circle" presentation for TED, Simon Sinek presented us with the idea that companies generally focus on WHAT they do for their customers, and HOW they do it.  Instead, however, customers really want to understand WHY.

     The same could be said about the employees of a company.  Most understand the WHAT and HOW of their individual job function, but very few understand WHY the company does what it does, and WHY every employee's contribution is so critical to the long term success of the business.  

     If you want to engage your workforce, and retain them for the long term, it is critical that every employee fully understands and internalizes the WHY of the company, and how their individual contribution fits the company's mission.

     Are your employees fully engaged, or are they just trading dollars for hours?

     I offer a unique corporate training program which is designed to engage every employee with the WHY behind the company's mission, and enable them all to effectively share this from department to department, state to state, country to country, and even to customers, vendors and friends.

     This is not a "quick fix"seminar, training event, or keynote that will have only a short term effect on your corporate culture. This is a long term, weekly event which will transform all of your employees.

     Over time, your people will learn:

  • The true Firestory behind the creation of the enterprise.

  • The WHY behind the company, as well as each employee's personal WHY.

  • How to share the company's Firestory using impromptu and extemporaneous speaking techniques.

  • How each individual contributes to the larger mission of the company.

     "Employees are a company’s greatest asset – they’re your competitive advantage. You want to attract and retain the best; provide them with encouragement, stimulus and make them feel that they are an integral part of the company’s mission."

- Anne M. Mulcahy, Former CEO of Xerox Corporation